Business Cards
Full color or spot color printed business cards, single or two sided printing on 14pt or 16pt card stock or uncoated card stock. Round corners and foldover cards also available. The best designs have adequate “white” space to clearly highlight important information along with a logo to brand your company on a business card.
Letterhead
Letterhead increases the impact of your professional correspondence. Our four color offset and digital letterhead printing is easy on your bottom-line.
Offset printing allow for a greater number of paper choices including cotton fiber papers like Classic Crest, Classic Linen and Classic Laid papers.
Marketing with Business Cards
On any given day, 27 million business cards are printed every day A company’s sales increase 2.5% on average for every 2000 business handed out. 39% of people would choose NOT to do business with someone if they have a “cheap looking” business card. The most common culprit is cheap paper used to print it. Never print them yourself !A card in color typically lasts 10 times longer than a card that is printed on only white paper and black ink. 72% of people will judge a company by the quality of the person’s business card handed to them. Business cards provide a concise snapshot of who, what, where, and why you should know this person/company. Business cards are one of the most inexpensive yet powerful marketing tools a company can use. We print Business Cards ! Common terms used to describe printing Letterhead and Business Cards
Paper ‘Brightness – refers to the light reflected back from the sheet used and is measured by a light meter. Contrast are reduced and highlights are not Strong with a more dull or less bright paper.
Aqueous Coating – a coating applied to the surface of the paper after ink is applied to protect the surface from scratches and enhance the look of the ink. UV coating is a gloss finish to interfere with fading improves the vibrancy of the printed ink. Can be applied as a total coating or a “pattern” where some places are more shiny than an adjacent area on the paper.
Card Stock – most heavyweight papers are called card stock. The thickness is indicated as “points”, ie., 14pt or 16pt with 16pt being more thick.
Coating – a mixture of clay materials is applied to the paper to make it smoother on the surface where the ink is applied. Paper comes in a variety of gloss finishes.
Gloss Paper – paper with a gloss finish that is applied to raw paper to make it smooth and shiny. Ink applied on gloss paper produces high quality images compared to non gloss paper.
PMS – Pantone Matching System is a registered name of an ink color used to compare, match and identify specific colors. To do so, we use a pantone book or guide. It identifies a color by number, not name, ie., PMS 354 green vs. kelly green. It is much more precise and consistent when used properly.
CMYK – this term represents the 4 process colors, cyan, magenta, yellow and black used to print full color printing. These 4 colors are combined in a pattern to reflect light back so the human eye will pick up a continuous tone of color as if a photo picture was displayed. On magnified close examination, you are able to see the tiny dots of these 4 colors. Also called process printing.
Pixel – the smallest unit of a digital image created by a digital devise such as A computer, camera or scanner. Pixels are small “picture elements”. The more pixels per ink the higher the resolutions. On a computer monitor screen The display is divided into rows (horixontal) and columns (vertical) creating Thousands or millions of pixels. Each pixel is composed of 3 dots using colors Red, green and blue (RGB) that are necessay for creating a color image on a screen. Because of their small size, the pixels appear to merge simulating a continuous tone Image, but when magnified they appear as tiny squares that have defined corners. The size of the pixel is defined as pixels per inch (dpi). The more pixels per inch the Finer the detail without the creation of jagged edges. High resolution TV’s have 1080 dpi where lower resolution TV’s have say 720 dpi.
Vector File – In a printing environment using ink on paper, the contrast is most important to create a clear image. The jagged edges you see on some printed paper products is caused because the jagged edges are visible because you can “see” the pixel size. Common non vector files include file extensions ending in .jpg, .png and .tif and others. Vector means “point to point”. A file that is a vector file has a clean “line” between points that are straight and create a defined contrast from one side to the other. The jagged edges do not exist and a sharp clean image is created. Common vector file include .eps, .ai and .pdf if created from an original vector format and not a scan
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